Search Box Optimization And Why It is So Powerful

Search Box Optimization and Why It is So Powerful

0:00 Big Impact on Business
Hello there. Andrew Anderson here with iQ Marketers, and today we're going to talk about how to crush your sales with AutoComplete and Search Box Optimization SEO. And if you've never heard of this before, I think you're going to be amazed and I don't say that lightly. I know we've been dealing with it for months now, and I'm still blown away at the results that it can get.

And this is something that you should take note of. I know everybody's saying, oh, this is the greatest thing since sliced white bread and you have to do this and AI is it and everything else, but this really probably has the biggest impact on businesses getting in new businesses and being found of anything that I've run across in probably 15 years or so.

0:47 AutoComplete SEO
So, let's get into this. What is AutoComplete SEO? Have you ever typed in a search and a list of 10 or so suggestions come up that is AutoComplete. Google, Bing and the other search engines all have them. And why is this important? Because right now, about 71% and rising of all web users click on one of these options. It's kind of crazy.

Let me show you exactly what we're talking about here. So, this is the Bing search engine here, and I'm going to type in Fresno. I've already done this once here, but I want you to do this too. You can go to Bing and then type in "Fresno Plumbers." It won't even let me get to anything else. All right, so out of this, it's already filling in what I wanted to put in there.

And let's go check out what happens when we go to Lee's. It's all about Lee's. There isn't any other competition here. What do you think? How much business do you think that he's going to get out of this? The gentleman is great by the way. And he also has several other cities that I'm not going to go into, but this alone, he can end up sucking up 40% of all of the plumber leads out of here.

And please note, when we went back here, let's do this again. So, I'm going to try and type it in. It's not going to let me, but let's go to "Fresno Plumbers," right? Okay. So, it is already here. And what happened was it took out all the ads, it took out all of the map listings that are out there. You don't even see that. So, probably a million dollars in SEO a month to try and buy for that Fresno. And we could go to Sacramento too and see the same thing. Plus, all of the ad spends that were out there, they're going directly to Lee's. 71% click on here.

What could you do without that business? And we do SEO. And it's just kind of crazy. So, let me stop this here. You kind of get the deal. So, let me try, I think let's try Sacramento. See, I can't even get it in there, but you do this yourself. So, try and type in "Sacramento Plumbers." Go to Microsoft Bing. And this does work on Google too. I'm not going to show it here 'cause I want to keep this short, but for different keywords. So, let's go here again. Ta-dah! Now, this is a different office. So, could you imagine yourself making an extra $500,000 or a million dollars a month by having that? And what people don't realize, and most of the agencies out there are totally clueless about this, is this is a game changer. If you don't have your client in this stuff, they're going to be toast.

And there's a lot of businesses that are out of business because of this. They just don't know yet. They'll feel it in six months, but they're going to be a big vacuum as far as how much, how many leads they get. And the other thing is too, you know, with all the changes with Google and Bing, with how picky they are being with your landing page speed and everything else, they're really going to be hurting because most of these agencies don't even know about that. That's old enough for conversations a little bit.

Let me finish up the presentation here real quick. So, as you can see why 71% of all the users, especially on mobile, will click on that first. They don't even go to the rest of it. They don't have to mess with the maps or anything else. And it's just kind of amazing.

So, a company, yours perhaps, that shows up in the list can get 40% to 200% more traffic than the number one listing on the first page. And I just explained why. It bypasses the first page. They never get to all of the other listings, organic ads and otherwise. It's kind of crazy.

3:50 The Ultimate SEO

5:49 How to Search Box Optimize

Search Box Optimization and Why It Is So Powerful

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