6 Weeks of Disaster: Bud Light Sales Keep Plummeting

Bud Light's sales have hit a breaking point, reaching an unprecedented low following the controversial partnership with transgender influencer Dylan Mulvaney. The company's sales have been in freefall for six consecutive weeks with no signs of recovery. In a desperate move to reclaim their original consumer base, Bud Light is buying back unsold beer past their expiration date. The shocking impact of this controversy can be seen clearly in this startling chart, displaying the brand's dire sales situation. This tale of marketing misstep and consumer backlash brings home a harsh lesson in understanding a brand's core audience.

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