WTF is 'Woke Capitalism'?

WTF is 'Woke Capitalism'? In a world where movements like BLM, #MeToo, and LGBTQ+ rights have gained significant momentum, especially among Gen Z and Millenials, corporations are starting to take notice. More and more companies are incorporating progressive ideologies into their brand and marketing strategies. Your favourite sneaker brand isn't just selling you shoes anymore - it's also selling you social justice. That soda company isn't just fighting thirst- it's also fighting climate change. They're using 'wokeness' as a marketing tool, hoping to resonate with the values of younger consumers.

But why?

Research shows that young people today are more engaged with social issues than any previous generation. They're drawn to companies that align with their values. As a result, many businesses are promoting diversity, inclusivity, and social justice in an attempt to connect with these socially conscious consumers.

However, there are critical questions we need to ask. Are these corporations genuinely committed to the causes they endorse, or are they merely exploiting progressive movements to increase profits? If it's the latter, what does that mean for our society, our democracy, and the very causes they claim to support?

Let's delve into some of the potential pitfalls and issues associated with 'Woke Capitalism'...