Nearly half of North Americans use ‘vibes’ to describe how a new space feels to them

Tired of hearing the word “vibes” everywhere? Don’t lay the blame solely on Generation Z – Millennials are just as guilty of using it, too.Show more

That’s just one takeaway from a survey of 3,000 North Americans split evenly by generation, which sought to determine what might impact different demographics’ interactions with office spaces and other local businesses such as restaurants, cafés, hotels and more.

While 18-to-26 year olds were most likely to use the word “vibes” to describe how a place feels (48%), 27 to 42-year olds weren’t far behind (47%) – and even surpassed their Gen Z counterparts in the United States (47% vs. 42%).