This is Bud Light's 'nightmare from hell': Kevin O'Leary
Last month, Bud Light partnered with transgender influencer Dylan Mulvaney to promote the beer’s brand on social media. The branding move sparked a major backlash from Bud Light drinkers, who largely went on to boycott the drink nationwide. Even with weeks past the initial controversy, Bud Light saw its fifth consecutive week of plummeting sales, bringing dismay to the Anheuser-Busch executives who are brainstorming how their brand can recover. O'Leary Ventures Chairman and investor on ABC’s Shark Tank, Kevin O'Leary, joins Dave Anthony on the Rundown to talk about how brand partnerships can make or break a company, what steps Bud Light must take to recover from this mishap, and why he thinks America's small banks are on the decline. #foxnews #budlight #thebaldbradshow
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