In this video, we discuss the power of identity in marketing and how it can be used to persuade your audience to take action. We explore the difference between "help" and "helper" and how people identify with the latter. By understanding your audience's identity, you can tailor your marketing message to speak to their values and desires, ultimately leading to more successful marketing campaigns. Join us as we delve into the psychology of persuasion and give you practical tips on how to apply these insights to your own marketing strategies. Don't miss out on this valuable information that could take your marketing to the next level!
#askdotty #smallbusinesstips #smallbusinessowners #businesstipss #businessowners #helpvshelper #identity #marketing
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