Don't Tell Them They Have Damage
It's 6:30 at night, you're sitting on the couch relaxing. It's been a long day and you hear that, knock da da, da. Now what are the two questions that come to your mind? Who the heck is that and what the heck do they want? The door opens and you're standing there and all of our logos read the same. I dunno if you know that or not, but they do.
And it says this. I sell roofs. You did your spiel, your pitch. You hop up on the roof, you do an inspection, then you show up and you say, Hey, look, by the way your roof's damaged. And the homeowners sitting there saying, you're the I sell roof guy that offered me a free inspection. Gee, golly, what a shocker.
You tell me I need a new roof. I don't trust you anymore. Now, one of the key mistakes that many people make is telling people that their home, that their roof is damaged. I'm a firm believer that we don't do that, but now what they're really doing is they're calling their agent cause they don't trust you if you go through that process and communicate to them.
So they then take. Ownership of that damage. Now, there's no need to call the agent cuz they've owned the problem and you can pinpoint exactly what they need to do, which is calling the claims hotline to solve the problem.
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#roofstrategist #roofingsales #d2d
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