Anheuser-Busch Fights to Win Back Customers

Stop scrolling! We have some breaking news! Anheuser-Busch is still facing backlash after sending packs of Bud Light featuring the face of Dylan Mulvaney, a transgender influencer. Nationwide retail sales for Anheuser-Busch brands dropped, with Bud Light sales down by 23.6% versus a year ago, and other brands also declining at slower rates. As a result, the company plans to heavily invest in its brand by temporarily redesigning its Budweiser and Bud Light aluminum bottles with a camouflage print and imagery of the “Folds of Honor” program. The redesign is part of a strategy to recover from the Mulvaney fiasco, which may also include discounting the beer, investing in sports marketing, and incorporating patriotic elements in advertising. Dive deeper into this story, tap the link in our bio.

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