Google plans to use new A.I. models for ads and to help YouTube creators

According to internal documents obtained by CNBC, Google is expanding its integration of artificial intelligence (AI) technology, particularly generative AI powered by large language models (LLMs), into its advertising domain.

The company has approved plans to utilize LLM-driven tools to automate advertising processes and ad-supported consumer services, CNBC reported.

Last week, Google introduced PaLM 2, its latest and most advanced LLM model, trained on extensive text data to generate human-like responses to queries and commands.

"Google plans to use new A.I. models for ads and to help YouTube creators, sources say"
READ MORE: https://www.cnbc.com/2023/05/17/google-to-use-new-ai-models-for-ads-and-to-help-youtube-creators.html

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