Seinfeld and Soap Opera Emails

Did you know that there are two kinds of emails you should be sending in your email marketing efforts?

I call them the Seinfeld and Soap Opera emails 📧

✉️ Seinfeld emails are your weekly newsletter emails. These emails are lighthearted and fun, with no strong call to action. Instead, you're just giving away valuable content that gives people a positive experience. This helps to build relationships with your audience, which is crucial for successful email marketing.

✉️ Soap Opera emails are your sales emails. These should be sent out after someone has downloaded a lead-generating PDF or other free assets you offer. These emails should have a high impact, with a strong call to action that encourages people to do business with you.

By combining both types of emails, you can have a huge impact on your email marketing efforts!

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