Create The NEED For The Sale

There is truly a divide between selling storm damage, roofs and retail roofs. The key takeaway here is to focus on this concept of need in the three dominoes. Trust need money. Our need is the big difference that straddles these two. And when you understand this, you spend more time on a storm damage, self-generated lead, creating the need where on the retail side you spend more time on the trust in the money issue.

All right. In my opinion, that's why these storm damage deals are often harder because you show up completely unannounced and people don't even know they have a problem versus retail when 85% of that decision made till is, is made prior to the lead even entering your office and or they're relatively aware of the general concept that roofs need to get replaced in time.

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