Why did the price of the Model T drop from $950 to $300?

1 year ago
28

A model T in 1908, when it was first introduced, cost about $950. 10,000 cars were produced. By 1924, they cost $300 each and 2 million units were produced.
In 1908, manufacturing would have been largely by hand. Gradually, more machines were introduced, which also reduced the complexity of manufacturing and assembly.
In 1913, production was moved from batch production to a continuously moving assembly line. By 1914, Ford was producing more cars than all other automakers combined. No advertising was purchased between 1917 and 1923.
By 1916, the price had dropped to $360, and by 1924, it was below $300.
The relationship between price reduction and demand expansion is asymmetrical. What this means is that a price cut of half or more will result in demand rising exponentially, but tens or hundreds or times.
Works Cited:
https://www.entrepreneur.com/growing-a-business/how-ford-created-a-huge-market-by-lowering-its-prices/282218
https://transportgeography.org/contents/chapter1/the-setting-of-global-transportation-systems/ford-cost-production-1908-1924/
Tags:
assembly line, ford, assembly line (invention), moving assembly line, ford motor company assembly line, ford motor company, ford factory, ford assembly line, ford puma assembly, assembly, henry ford, henry ford assembly line, inside ford assembly line, ford f 150 assembly line, ford f-150 assembly line, ford moving assembly line, ford assembly, asembly line, what is assembly line, what is an assembly line, car assembly line plant, business strategy, business, develop business strategy, marketing strategy, what is business strategy, retail business strategy, amazon business strategy, create a business strategy, small business, bsg business strategy guide, online business, business strategy in english

Loading comments...