Focusing on the Install vs Focusing on the Sale

In recent years, there has been a noticeable shift in the roofing industry towards emphasizing sales and marketing rather than solely focusing on the installation process.
Focusing solely on the sale without giving due attention to the installation process can have several drawbacks and negative consequences for both customers and roofing companies. Here are some reasons why an exclusive focus on sales can be problematic:
- Compromised quality
When companies prioritize sales over installation, there is a risk of compromising the quality of workmanship. Rushed or inadequate installations can lead to subpar results, including leaks, poor insulation, and overall structural issues.
- Legal and financial risks
Neglecting the installation process can expose roofing companies to legal and financial risks.
- Ethical concerns
Prioritizing sales at the expense of quality can be seen as an unethical business practice.