Bud Light DISASTER! Guru For SUCCESSFUL Ads BLASTS WOKE! Chrissie Mayr WALKS Dylan Mulvaney SIMPS!
Bud Light is effectively finished as a top beer. Alissa Heinerscheid, the former Vice President of Marketing for the brand, ended the company in a few short months. Injecting her personal projects and feelings over the brand was apparent from day one and only looks funnier in hindsight. Twitter's new CEO has an equally sus past...
Robert Lachky, the former marketing chief for Anheuser Busch, seen the writing on the wall for the company earlier than most. This guy made ALL the successful Budweiser ads from the 90's and 00's you remember. The bull frogs, the clydesdales, wassup and Real Men of Genius; that was him. The status that those brands achieved are due to him and fell in under one year. Bud Light was on top when he parted ways in 2009, now it's not a matter of if, but when it loses its top spot.
All of this is thanks to Dylan Mulvaney; who still has supporters. Chrissie Mayr, a female comedian (that won't make you die of cringe), had a few hecklers who were being good allies in Dallas over a Dylan Mulvaney anatomy joke. Mayr, being the pro, handled it perfectly. Watch the clip on her channel, as she deserves to get all her flowers for this @ChrissieMayr
Sources:
Forbes: https://www.forbes.com/sites/jeanettehurt/2023/02/02/bud-light-signals-new-era-in-marketing/?sh=6e42898933b1
New York Post 1: https://nypost.com/2023/05/10/marketing-guru-behind-iconic-bud-light-ads-blasts-self-inflicted-mulvaney-fiasco/
NYP2: https://nypost.com/2023/05/12/group-storms-out-on-comedian-chrissie-mayr-after-dylan-mulvaney-joke/
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