Twitter's New CEO: Who is Linda Yaccarino?

Elon Musk on Friday officially named former NBCUniversal executive Linda Yaccarino as the new CEO of Twitter.

Yaccarino, who is known as the "velvet hammer" in the ad world according to the Wall Street Journal, stepped down as global chair of advertising and partnerships at NBCUniversal on Friday morning. She will succeed Musk in six weeks. Musk has been running the platform since he bought it for $44 billion in October, although he insisted that he would not become its permanent CEO.

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