Unleashing Your Unique Voice Discovering Your Ideal Podcast Listener
The first is your experience, expertise, and passion and what makes you unique. The best exercise here is to write down what professional experiences you have and what talents or skills you feel most confident in and what subjects you're most passionate about. And finally, a list of what makes you the most unique. How are you different from people in your field? Don't be stingy. Write everything that pops up in your head. The second thing that you're going to need to take notes on is who you imagine your ideal listener is going to be. We call this creating an ideal listener profile and it's something that we walk through with each one of our clients and students. And simply, it's really just making a list of characteristics to create a visceral mental image and a connection with who you imagine will be listening to your show.
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