Why Does Your Mom Love Alternative Medicine?

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We all know a mom who loves alternative medicine. She may call herself a natural mom, a crunchy mom, a holistic mom, etc. Why do moms, specifically, love this kind of pseudoscience? Whether it’s anti-vax, supplement multi level marketing schemes like Herbalife, Young Living, doTERRA, anti-gmo, naturopathy, reiki, homeopathy, or essential oils, mothers seem to eat it up. Here’s my take on why that is.

Special thanks to my guest, ex-naturopath and science communicator Britt Marie Hermes! Be sure to follow her work here:
https://www.naturopathicdiaries.com/
https://twitter.com/naturodiaries

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Sources:

“In 2005, the treatment of the whole person (78.3%) was the top reason for using CAM followed by taking an active role in one's health (76.5%).”
https://www.ncbi.nlm.nih.gov/m/pubmed/22490367/?i=2&from=/20180690/related

The participants believed they should trust their instincts as parents in caring for their child...
https://www.ncbi.nlm.nih.gov/m/pubmed/20367764/
Mostly women use CAM / Who uses CAM
https://nccih.nih.gov/research/statistics/2007/camsurvey_fs1.htm#most

Literature Review showing naturalness bias
https://link.springer.com/article/10.1007%2Fs00431-003-1313-9

This video contains 100% therapeutic grade skepticism.*

*This statement has not been evaluated by the FDA
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