Validated | Designing Crypto for Actual Humans

One of the things holding back crypto from mass adoption is bad UX. According to Ori Kwan (Orca), crypto's history of bad UX isn’t just because of blockchain’s software constraints. It’s also because of the underrepresentation of designers’ voices. In this episode, Ori helps us understand how she thinks about building web3 products that are desirable, feasible, and viable, all from a designer's point of view.

0:00 - Intro
1:59 - Ori's introduction to crypto
3:54 - Crypto's history of bad UX
10:17 - The interplay between UX and UI
11:59 - Defining UX objectives for different users
15:02 - The importance of user interviews when designing product features
19:02 - Orca's emphasis on user-friendly design
23:55 - Creating good UX for developers
29:03 - The "best" technology doesn't always win in the marketplace
32:29 - Why the last bull market's failed to onboard many new users
35:06 - What will it take for crypto user onboarding to increase?
38:01 - Advice for developers trying to improve UX
40:09 - The importance of user trust in crypto projects