Bud Light PANIC! Latest Sales COLLAPSE Leads to Shares Being DOWNGRADED! Marketing Guru LAUGHS!
Bud Light is now responsible for the downgrade of Anheuser Busch stock over the mishandling of the Dylan Mulvaney campaign. Executives can downplay the situation as much as possible, but the facts are what they are. Sales are through the floor and there is no end in sight. This is the most detrimental boycott in recent history and it's only been a little better than a month since this all kicked off.
The mastermind behind all the Bud Light and Budweiser marketing campaigns, Robert Lachky, is now taking shots at the parent company, inBev. He came up with the Bullfrogs, the Clydesdales, WASSUP and everything in between, so when he speaks on beer marketing, people listen. The corporatism is what drove him out in 2009 and it's what's driving the customers away, 14 years later.
Sources:
Fox News: https://www.msn.com/en-us/money/companies/bud-light-parent-companys-stock-downgraded-by-hsbc-amid-branding-crisis-huge-sales-drop/ar-AA1b1ke2
New York Post: https://nypost.com/2023/05/10/marketing-guru-behind-iconic-bud-light-ads-blasts-self-inflicted-mulvaney-fiasco/
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