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Bud Light CLEANS HOUSE! FIRED AD Agencies & REAL LIFE MLB BOYCOTTS! They're DONE With DYLAN! WE WIN!
Bud Light's failure is nearing critical mass. Boston Red Sox fans are actively avoiding the brand just moments into a game on Monday. Every kiosk is packed, except the one with Bud Light on display.
Things have gotten so bad for Anheuser Busch that they are firing ad agencies under the radar. The group responsible for bringing Dylan Mulvaney onboard has been dropped from the company, but they stand behind their CEO who claims it was just "one can" and not an official campaign.
Bud Light is a doomed brand and they did it all to themselves!
Sources:
New York Post 1: https://nypost.com/2023/05/04/red-sox-fans-at-fenway-shun-bud-light-over-dylan-mulvaney/
NYP2: https://nypost.com/2023/05/05/anheuser-busch-cans-third-party-ad-agency-tied-to-dylan-mulvaney-fiasco/
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