WHY IS MORZINE SO POPULAR?

I've been coming to the Portes du Soleil and riding in Morzine and Les Gets for nearly 10 years. Every year, there seem to be even more mountain bikers that come here to ride the bike park and the trails the place has to offer. But why is Morzine so popular? What makes it such a special place to ride your bike? I think I have the answer(s)

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