How Caleb Sold $100 Million in Real Estate Before Turning 25

How Caleb Sold $100 Million in Real Estate Before Turning 25

Meet Caleb Spears, the 24-year-old real estate agent who sold over $100 million in real estate by overcoming his limited thinking and taking on the luxury market. In this interview, Caleb shares his journey to success and the importance of tracking key performance indicators (KPIs) in real estate.

Initially, Caleb had a limited mentality that held him back from going after high-end clients. But he started small and gradually worked his way up to the luxury market. He stresses that tracking KPIs such as the number of people you talk to and the number of appointments you set is critical in achieving success in real estate.

Apart from this, Caleb also talks about the fundamentals of selling real estate, the importance of refining business strategies, and the role of data and analytics in real estate. But Caleb's success is not just limited to his mindset and selling skills. His marketing playbook involves consistently reaching out to potential clients through various channels such as postcards, emails, social media, phone calls, and in-person contact.

Caleb's marketing plan involves hitting potential clients around 25 to 30 times a year through mailers, quarterly marketing reports, phone calls, and handwritten notes. But Caleb's advice is not to focus solely on the one person who is ready to list now. Instead, he believes that realtors should focus on farming the other 99 out of 100 people that aren't ready to list right now.

The secret to Caleb's success is his ability to focus on a small subset of intentional choices of homes and consistently reach out to potential clients. He creates a personal connection with them to establish himself as an expert in the market. In fact, Caleb emphasizes the importance of providing a personalized and caring approach to potential buyers, just like a car salesperson who follows up with a customer even after they have already purchased a car.

The conversation also acknowledges the power of embedding facts into stories for effective decision-making. People often make decisions based on emotion and then look for reasons to justify their feelings. By embedding facts into stories, individuals are given both emotional connection and factual basis to support their decision-making process.

In conclusion, Caleb's journey from limited thinking to the luxury market highlights the importance of having a growth mindset and tracking KPIs in real estate. His marketing playbook of consistently reaching out to potential clients and creating a personal connection with them to establish himself as an expert in the market is an excellent lesson for real estate agents to follow.

Don't forget to reach out to Caleb Spears
Facebook: https://www.facebook.com/JonathanSpearsGroup
Instagram: https://www.instagram.com/caleb_spearsgroup/?hl=en
Website: caleb.spearsgroupflorida.com

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