WOW: Bud Light Sinks to HUMILIATING NEW LOW to Win Back Customers as Sales FREEFALL
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Top news right now: Anheuser-Busch is attempting to repair its relationship with Bud Light distributors after its partnership with transgender influencer Dylan Mulvaney sparked backlash from customers, resulting in a 26% drop in in-store sales. The beer giant plans to spend more money on marketing and will offer each wholesale distributor employee a free case of Bud Light to combat their losses. Anheuser-Busch is also offering letters to wholesalers to address misconceptions about the Mulvaney partnership. Prior to the controversy, Bud Light had announced its goal to revamp its image to appeal to younger customers. Despite efforts to reconcile with distributors, the beer brand's sales continue to decline, with a 21% drop the previous week and an overall 8% decrease in sales this year. Follow Next News for more breaking news.
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