Coffee Is Booming In China | Chongqing

#china #coffee #chinavlog

Chongqing- 2023 Chongqing International Coffee Festival was kicked off in Jiefangbei, Yuzhong District. The festival started in 2016, and now it is one of the most influential coffee festivals in China. Surely it's a coffee brewing learning experience for people that are being introduced to coffee, in addition to tasting a variety of coffee, this is also an industry networking event, covering logistics and partnerships.

This is an excellent way to showcase the unique product, for instance, coffee beans from Central and South America, a lot of barista competitions use coffee beans from Panama, El Salvador. Asian coffee beans such as those from Vietnam, and products from Yunnan, China have always been the best value for money.

In addition to the coffee sellers, the coffee manufacturers of equipment are also looking forward to forming relationships and partnerships during the event. It's machines of high quality that are not just made for coffee baristas and coffee shops but also for the home market. Undoubtedly, Italy is very good at this market, however, it is worth mentioning that the Chinese are getting even
more better with their products. At the festival, many products made in China are presented, and the exquisite design attracted many coffee lovers to consult.

China is one of the fastest-growing coffee markets in the world. The coffee consumption in the country has been on the rise in recent years due to the growing middle class and an increasing preference for Western-style beverages. The coffee culture is still in its early stages in China, and the industry has enormous potential for growth.

Market Size:
According to a report by Statista, the coffee market in China was valued at around 12.7 billion yuan in 2020, and it is expected to grow at a CAGR of 8.6% between 2020-2025. The retail sales of coffee in China reached about 53 billion yuan in 2020, with coffee shops accounting for about 55% of the total sales.

Market Segmentation:
The coffee market in China is segmented into different types of coffee, including instant coffee, fresh ground coffee, and ready-to-drink coffee. Instant coffee is the most popular type of coffee in China, accounting for around 80% of the total coffee consumption in the country. However, the demand for fresh coffee is also growing as consumers become more interested in specialty coffee and coffee shops.

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