Time to Revamp Your Amazon Pricing Strategy

Are your Amazon sales stagnant? It may be time to revamp your pricing strategy. In this video, Jason Master Mateo from My Amazon Guy shows you how to get a strikethrough price on your Amazon products to attract more buyers and boost sales.

First, your product needs to have a list price established in the backend. This is not the price you are selling it for, but rather the manufacturer's suggested retail price (MSRP). It is important that your list price and actual selling price have been the same for a while and that you have been making sales at that price.

Once you have established your list price and selling price, you can change your selling price to a lower price while keeping the list price the same. This will result in a strikethrough price displayed on your product detail page and search results. Not only will this catch the eye of potential buyers, but it can also add an element of perceived value by showing that they are getting a deal.

If your product has had a price that has been stagnant for a long time, you may even get a special badge indicating a discount, such as "Save 10%". This can further entice potential buyers to make a purchase.

But be careful not to set your list price too high in hopes of getting a strikethrough price. Customers may see through this tactic and you could end up hurting your sales in the long run. It is important to set your list price at a reasonable level that reflects the actual value of your product.

So, if your Amazon sales are in need of a boost, consider revamping your pricing strategy by implementing a strikethrough price. Watch this video to learn how to do it and start attracting more buyers today.