Bud Light PANICS Over Marketing FAILURE! Total Overhaul and DUMPING WOKE Dylan Mulvaney Campaign!
Bud Light sales news continues to be terrible for the brewer. Local Grocer in New York, Stew Leonard's is reporting a 50% drop from customers and a huge uptick in Coors Light purchases. If this continues, this spells BIG trouble for Anheuser Busch.
Closed door meetings with distributors have happened earlier this week. The higher ups with Bud Light promise a shift in marketing and massive spending on a new campaign. They didn't apologize for the disaster they caused, but instead offered a disingenuous letter highlighting how they dindu nuffin wrong.
Let's see how well they fare with Memorial Day and Pride Month on the horizon...
Sources:
New York Post 1: https://nypost.com/2023/04/27/bud-light-sales-plunge-50-at-stew-leonards-over-transgender-ads/?utm_medium=social&utm_source=twitter&utm_campaign=nypost
NYP2: https://nypost.com/2023/04/27/bud-light-to-spend-heavily-on-marketing-blitz-after-dylan-mulvaney-disaster/
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