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"Natural" refers to anything that is derived from the environment or exists in its original state without any human-made alterations or processing. It is often used to describe products, ingredients, and processes that are free from synthetic or artificial substances and are environmentally friendly.

In the context of food and personal care products, natural ingredients are those that come from plants, minerals, or animals and are minimally processed. For example, natural skincare products may contain ingredients such as aloe vera, jojoba oil, or shea butter, which are known for their nourishing and healing properties.

In terms of the environment, "natural" often refers to ecosystems or landscapes that have not been significantly impacted by human activity. Natural habitats include forests, deserts, oceans, and mountains, where plants and animals thrive without human intervention.

Overall, the term "natural" is often associated with health, sustainability, and authenticity, and it is increasingly used in marketing and advertising to appeal to consumers who value these qualities.