God is Serious About Story

God is serious about story. It's how He's created us to engage with one another. The primary way in which God has chosen to speak with us is through the Bible, which is a collection of stories made up of 75% narrative, and 15% poetic form. Story is important, and the Church needs to take this into consideration with regard to our communications efforts.

—
Thanks for watching!

If you're getting value out of these videos, you might also be interested in some of our other free resources:

Free Marketing & Storytelling Courses: https://reliantcreative.org/courses/
Free Articles with Storytelling Tactics for your Ministry: https://reliantcreative.org/news-insi...
Check out our podcast The Ministry Growth Show: https://reliantcreative.org/the-minis...
—

Zach Leighton is the Principal Creative at Reliant Creative, a digital marketing agency for Christian nonprofits and churches. He’s worked in the Christian nonprofit and church space for over a decade and his passion for storytelling is surpassed only by his love for Jesus Christ and his desire to see His Kingdom come. Revelation 12:11 tells us that the blood of the Lamb, and the word of their testimony is what will conquer “him.” And yet, very little of the content the Church is currently creating is story and testimony.

“He who controls the narrative controls the culture.” If we want to have a say in culture, we must lead with story and narrative first.

Church, it’s time to start using story and narrative to our advantage. Our stories are the greatest tool we have, the greatest tool for inspiring people to action, for emotionally engaging a lost world. We have the greatest stories ever told! Death to live transformation. Let’s start testifying of his redemptive work in our lives and the lives of His people.

Our website: https://reliantcreative.org