Virtual Influencers Are Taking Over The IG Model Industry | Famous News

Virtual Influencers Are Taking Over The IG Model Industry | Famous News

Influencers marketing has been of the most important topics in all of advertising over the past few years with brands having invested heavily in partnerships with social media influencers to promote their products and services. But now – those same brands might not have to partner with anyone at all, instead, they can simply create their own virtual influencer! At its core concept, Virtual Influencers are computer-generated characters that look almost exactly like real-life people. But in actual fact, they’ve been created using AI technology and are purposefully designed so that they appeal to younger audiences in particular. Now, these digital avatars are taking over the influencer world, especially over on Instagram.

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