How Jeep grew than Fall

Jeep is one of the biggest brands in India in terms of SUV but there popularity has gone down for a while. Here is a video explaining that. eep has mastered the art of making SUV and also have a cult following in US and Europe. Jeep has always been a symbol of Adventure, Adrenaline and Masculinity. Despite all these factors they failed to impress the Indian Consumers.They had only one vehicle (Compass) driving their Sales and now it is staggering as well. Tomorrow we are going to drop Automobile Case study covering their Rise and fall of Jeep in India, their association with FIAT and also discuss their future plans as well.