Moving Response To Trans Movement

Egard Watch Company has made a bold response to what it perceives as the excesses of "wokeness" in contemporary society. In a powerful video, the company uses the metaphor of a female athlete striving for excellence to make its point. The video portrays a young girl dreaming of becoming the fastest runner in the world, inspired by her father's encouragement. The girl's relentless training and dedication to perfection are shown, culminating in a dramatic race where she ultimately falls short to a trans woman. The video concludes with the message that even perfection is not enough.