Lights, Camera, Real Estate: Leveraging Video and Social Media for Real Estate Success
Lights, Camera, Real Estate: Leveraging Video and Social Media for Real Estate Success
When Ashley Oakes Lazosky moved to Las Vegas, she never imagined she would end up in real estate. With a degree in film, she began creating engaging video content and leveraging social media to grow her business. In a recent podcast episode, she shared her strategies for hitting six figures and growing to seven in the real estate industry.
One of the key takeaways from the conversation was the importance of using video content to market oneself as a real estate agent. While many agents have opportunities to create videos, they often fail to share them effectively on social media and other platforms. Ashley stressed the need for consistency in creating and sharing videos, and the fact that it takes time to get comfortable in front of the camera and improve one's skills.
But how does one find the time to consistently create video content? Ashley suggests batching video content creation and being organized. She jots down video ideas in her phone's notes section, scripts bullet points for each video, and records 8-10 videos at a time with quick wardrobe changes. She emphasizes that fancy equipment is not necessary for creating effective videos and that highly produced videos can actually be less appealing to viewers. Instead, she encourages agents to create their own videos and brand themselves, even if it means doing their own home tours.
Ashley also stresses the importance of leading with valuable content that resonates with viewers. She suggests having evergreen content that can be shared across multiple platforms and chopping up existing content to reshare on different social media platforms to reach a diverse audience.
Throwing events and parties can also be a powerful tool for building strong relationships and generating referrals. Hosting community events, such as charity drives, neighborhood cleanups, or holiday parties, can help build a positive reputation and make meaningful connections with potential clients. When throwing events, it's important to plan ahead, provide value to attendees, and be present and engaged with everyone who attends.
At the heart of all these strategies is the importance of authenticity and engagement. Consistently putting out authentic and engaging content will help establish a real estate agent as an authority in their field and build trust with potential clients. And through community events and parties, agents can make meaningful connections and build a positive reputation in their local area.
So if you're ready to take your real estate business to the next level, it's time to grab your camera, hit record, and start engaging with your community.
Schedule a FREE coaching call: coaching.freedomchaserspodcast.com
Don't forget to reach out to Ashley Oakes-Lazowski:
Facebook: https://www.facebook.com/1stclass.vegashomes/
Tiktok: https://www.tiktok.com/@lasvegasrealestatebroker
1st Class Realty: https://www.1stclassrealestate.com/agent-profile/ashley-oakes-lazosky-103223896
Realtor.com: https://www.realtor.com/realestateagents/56b51837bb954c01006b1a36
👍 Keep up with The Freedom Chasers:
Subscribe to our YouTube: https://www.youtube.com/channel/UC4_Wkdt-M2rKLmfucReIneg?sub_confirmation=1
Follow us on Instagram: https://www.instagram.com/podcast_tfc/
Follow us on Twitter: @tfcp_podcast
https://www.facebook.com/groups/freedomchaserspodcast
-
37:50
Crazy Shit in Real Estate
8 months agoLights, Camera, Closing: Insights on Real Estate Video Marketing with Karin Carr
181 -
48:25
TheFreedomChasersPodcast
1 year agoHow To Sell 200 Houses Per Year Leveraging Social Media
8 -
0:36
Richard Rackley Real Estate
6 months agoBoost Your Homes Marketing with Professional Real Estate Photography
9 -
10:44
EpicRealEstate
1 year agoMotivational Video for Real Estate Investors (CRUSHING the 3 Demons of Real Estate Success)
11 -
33:13
JayConner
1 year agoSocial Media Marketing for Your Real Estate Business with Jay Conner & Josh Culler
24 -
31:38
Tim and Julie Harris - Real Estate Training
1 year agoFree Real Estate Listing Leads Using Social Media!
9 -
2:14
Results Digital
4 months agoLights, Camera, Conversion: A Quick Guide to Crafting Videos for Your Digital Marketing
2 -
5:41
Embracing Technology to Market Your Business
9 months agoWhy Video is Essential for Social Media Success in 2023
3 -
4:51
Neil Patel
1 year agoThe Biggest Social Media Opportunity That You Aren’t Leveraging
12 -
3:42
Carolina Capital Management
2 years agoImportance Of Social Media In Your Business | Hard Money for Real Estate Investors
12