You don't need product knowledge to be good at selling it, here's why

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Having a sales process as a closer is crucial for several reasons:

Consistency: A sales process provides a structured framework for approaching each potential customer, which helps to ensure that you don't miss any critical steps in the sales cycle. By following a consistent process, you can also ensure that you are providing a consistent experience for each customer, which can help to build trust and credibility.

Efficiency: A well-defined sales process can help to streamline your sales efforts, allowing you to be more efficient with your time and resources. By focusing on the most promising leads and prioritizing your efforts, you can maximize your sales productivity and increase your chances of success.

Effectiveness: A sales process can also help to ensure that you are approaching each potential customer in the most effective way possible. By understanding the needs and pain points of your target market and tailoring your approach accordingly, you can increase the relevance and effectiveness of your sales messaging.

Accountability: A sales process can also help to create a sense of accountability within your sales team. By establishing clear goals and metrics for success, you can track your progress and identify areas for improvement. This can help to foster a culture of continuous improvement and motivate your team to achieve their sales targets.

In summary, having a sales process is critical for sales success. It provides consistency, efficiency, effectiveness, and accountability, allowing you to maximize your sales efforts and achieve your goals.

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