Izzy House - Space Marketing

On this edition of The Ex Terra Podcast, we welcome back Izzy House to talk about her new book “Space Marketing: Spaceports”, the second book in her Space Marketing series.

Space Marketing: Spaceports introduces marketing principles and tactics to the spaceport industry. This book is the second title in the Space Marketing Series. It provides insights from successful spaceport leaders and ideas on how to initiate a spaceport or other big initiatives.

Working on the book also led Izzy to launch her Space Marketing podcast, in which she talks to industry leaders about getting their messages out to the broader space commerce community.

“Most people misunderstand what ‘marketing’ is. They think it’s just advertising,” House said. “There are so many different facets to marketing. Advertising is one of them, but you also have education. You also have public affairs, you have outreach, and there are so many facets that go into marketing that if you don’t market, people don’t know you exist.”

Izzy says she had an epiphany about how to combine her passions for space and marketing when she first saw the Space Shuttle Atlantis exhibit at the Kennedy Space Center Visitors’ complex. Since then, she has focused her efforts on helping space companies tell their stories not only to the space industry, but to the general public. She will be one of the speakers at the upcoming Space Tourism Conference April 28th in Los Angeles.

How does what happens in space affect your everyday life? The Ex Terra podcast is dedicated to introducing you to many of the interesting people involved in the commercial space industry, and taking you behind the scenes with many of the companies making significant contributions to the new space economy. The podcast is available on Anchor, Spotify, Apple Podcasts, Google Podcasts, Audible, Breaker, Overcast, Pocketcasts and Radio Public.