Social media users are skeptical... #jgraydigital

Social media users are becoming increasingly skeptical of things they see online.

Advancements in AI alone are enough to justify this skepticism.

This MAY seem like bad news for small business owners, artists & creators...

I consider it good news & see it as a massive OPPORTUNITY.

You may be thinking....

J. Gray, as a small business owner who depends on social media to market my product or service, build relationships, communicate with customers & generate revenue, HOW is this good news?!?

The brands that are willing to invest time & energy into gaining trust will win. It highlights the value in long term consistency & authenticity.

More "good ones" will win.

Authenticity will win.

Ethical marketing will win.

Community builders will win.

You AND your customers will win.

#jgraydigital