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The man who BRAINWASHED America - Edward Bernays History Stories | History and Hearsay
In today's episode of History and Hearsay, we are discussing the PR Marketing GENIUS who was Edward Bernays! The impact he had on American society and still does, TO THIS DAY is mind blowing! Hope you enjoy! =) ~ Christina
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Timestamps:
0:00 - Intro
0:30 - Early Life & Career
1:20 - First experiences with Propaganda
2:08 - Propaganda becomes Public Relations
2:34 - Uncle Sigmund Frued's influence on Bernays
4:58 - How & why Bernays changed product advertisements
7:49 - The Rise of hyper consumerism - How it changed people
8:40 - Bernays campaigns - Convincing men to buy wrist watches
9:55 - Convincing Women that smoking is liberating (new details)
13:26 - Betty Crocker - Just add an egg!
14:36 - Convincing the entire country to eat bacon and eggs
17:28 - The dark side of consumerism
18:15 - Natzi Propaganda!
19:19 - Overthrowing an entire government for a fruit company!?!
21:27 - Key points about PR + Outro
Sources:
https://www.britannica.com/biography/Edward-Bernays
https://tubitv.com/movies/678012/propaganda-the-manufacture-of-consent
https://en.wikipedia.org/wiki/Edward_Bernays
https://archive.nytimes.com/www.nytimes.com/books/98/08/16/specials/bernays-obit.html?_r=2
https://www.thoughtco.com/edward-bernays-4685459
https://theconversation.com/the-manipulation-of-the-american-mind-edward-bernays-and-the-birth-of-public-relations-44393
https://www.publishersweekly.com/9780517704356
https://rigged.ghost.io/edward-bernays-the-freudian-slip/
https://www.c-span.org/video/?110971-1/the-father-spin-edward-bernays
https://gobraithwaite.com/thinking/edward-bernays-and-why-we-eat-bacon-for-breakfast/
https://www.historytoday.com/miscellanies/original-influencer
https://en.wikipedia.org/wiki/Torches_of_Freedom
https://tobaccocontrol.bmj.com/content/9/1/3
https://yourstory.com/2014/08/torches-of-freedom
https://thesocietypages.org/socimages/2012/02/27/torches-of-freedom-women-and-smoking-propaganda/
https://biblio.uottawa.ca/omeka2/jmccutcheon/exhibits/show/american-women-in-tobacco-adve/torches-of-freedom-campaign
https://www.presidency.ucsb.edu/documents/excerpts-from-the-press-conference-8
https://csts.ua.edu/women/distinction/
https://www.modernmarketingpartners.com/2017/06/01/chiquita-pr-campaign/
https://janataweekly.org/edward-bernays-propaganda-and-the-u-s-backed-1954-guatemalan-coup/
https://www.cabinetmagazine.org/issues/23/tye.php
https://archive.nytimes.com/www.nytimes.com/books/98/08/16/reviews/980816.16chernot.html?_r=1
**THESE VIDEOS ARE FOR ENTERTAINMENT PURPOSES ONLY, always do your own research when searching for the truth =) **
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