More and More Adults are on TikTok

In 2021, TikTok was the most popular app among US teens and young adults, but it’s no longer just an app for teens. In the US in 2022, the 25-34 age range accounted for 25.4% of TikTok users. When combined with the 18-24 demographic (23.9%), adults in the lucrative 18-34 demographic accounted for 49.3% of Tiktok users in the United States.

While the “10-19” age range accounted for 25% of US users in 2021, the “12-17” age range accounted for only 17.7% in 2022.

For advertisers, this is a very important statistic as we see TikTok users mature.

By marketing on TikTok, advertisers can target the important 18-34 age group, which tends to be more willing to try out new things. As an advertiser, this could be one of the most eye-opening TikTok stats for you.

When you add in the variety of different TikTok ad formats and specs into the mix, you realize that this is one of the best branding apps in the world right now!