Bud Light Faces Controversy & Boycott Over New Ambassador

Bud Light's choice to make Dylan Mulvaney, a newly trans person, their latest brand ambassador has sparked controversy and backlash. Mulvaney's "365 days of girlhood" has been criticized for caricaturing women, and many are calling for a boycott of Anheuser-Busch products. The backlash has impacted the company's market value, with reports suggesting a loss of over $3 billion in market cap value in recent days. In response, Anheuser-Busch has defended its decision, stating that they work with hundreds of influencers to authentically connect with various audiences and demographics.

Despite Anheuser-Busch's attempt to stand by its partnership with Mulvaney, the boycott continues to gain momentum. Country music star Travis Tritt and music legend Kid Rock have both publicly protested the partnership, with shares of Bud Light's parent company falling by nearly 4%. As the controversy unfolds, Anheuser-Busch will need to determine whether the partnership with Mulvaney is worth the damage to their brand.