How Luke Belmar BROKE the Dropshipping Game and Became a Multi Millionaire

How Luke Belmar BROKE the Dropshipping Game and Became a Multi Millionaire

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In this video we’re going to cover how this guy …. Was able to hack the Facebook algorithm and get it to suggest his products exponentially more than everyone else’s….And how that approach changed shopify dropshipping on Facebook forever.

To tell the story, it’s important to briefly understand how Shopify dropshipping works with Facebook ads.

Typically, most people test a bunch of products to see what works… and then they double down on that.

You might run a few different Facebook ads all the same product to test if there’s enough in interest in it.

If you can find a formula that works, then you know that products a home run… and you start testing more ad variations.

If it doesn’t, any move on to something else.

As your product starts selling and you begin to scale, your ROAS (also known as return on ad spend) …. Or your cost to probably purchase traffic to your products…. Goes up significantly.

The two main reasons for that are usually because…

competitors start to realize that product is working for you and it begins to get to get more saturated

As you scale your ad budget, it’s tough to remain as profitable. And larger amount of traffic tend to cost more as they extrapolate.

But Luke took a different approach…. And it paid off big-time.

He didn’t focus on mainly differentiating his product.

He didn’t focus on differentiating his ad creatives.

But he did differentiate his ad approach….

Still to this day, if you take a look at most ads on Facebook (or really ads anywhere)… the comment section is usually filled with people hating on it (better annoyed, they keep saying the ad in their feed) … or people voicing their interest in it.

What most people do, is hide the bad comments….for fear that they’ll deter potential customers from buying.

And they’ll respond to the positive comments with something along the lines of “ yeah, feel free to purchase” or “ you can click buy now to get one”.

But Luke realize that rarely works… it’s short sighted…. And it’s a major missed opportunity.

Instead of following the same approach, everybody else had, he used the comment section to foster more conversation and controversy.

If someone commented something bad, he left it…. Understanding that any engagement is a positive for the ad (as long as it’s not being reported).

And if someone commented something good, he would respond back, asking for more information to keep the conversation going.

Is team used several tell me accounts to achieve this.

In an interview recently he even gave the example of selling something in the pet niche and how he was able to use this approach to perfection.

When someone would comment something on the ad, he’d have dummy accounts spark conversation with them.

One might ask what kind of dog a commenter had to spark a conversation about how they love that breed

One might comment a picture of their dog…which would inevitably get dozens of responses, saying how cute it was.

And then one might even comment on those posts and say something like “that dog is so ugly” or “ why would you ever get that breed they have x issue”.

Which would obviously get people riled up and arguing back-and-forth…with what they didn’t know was an account just trying to elicit a reaction from them.

And all this extra engagement, signaled to Facebook that this ad was extremely successful and captivating… simply because they had for more engagement than all the others at the same size and spend.

So they began to suggest it more for much cheaper. And he was able to scale it to astronomically high amounts for historically low CPCs and CPMs (or cost per click and cost per thousand views).

And that is Luke Belmar broke the Shopify drop shipping game on Facebook… revolutionized it forever….And tricked the company into feeding his ads to hundreds of millions of people for dirt cheap.

In a recent interview, he even said he had one of the top ads ever using this method.

Ultimately, though, the way he achieved, this was bt thinking differently…. And not following exactly what everyone else was doing.

I gave several other examples of how to do this in the video up on the screen right now, if you’re interested.

If you wanna make big waves, you can’t be scared to try new things and to be original… otherwise you'll just be a worse copy of everyone else.