Google Ads Keyword Match Types Tutorial 2023

Welcome to my latest tutorial video on Google Ads keyword match types for the year 2023! In this video, we will dive into the different types of match types that Google Ads offers for your keywords, and how they can help you better target your ads to your desired audience.

0:00 Google Ads Keyword Match Types Tutorial 2023
0:12 What Are Keywords?
0:40 Why Are Keywords Important
2:40 Broad Match
4:40 Phrase Match
6:20 Exact Match
7:50 Negatives
9:30 Keyword Vs Search Term

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We will cover four different match types in this tutorial: broad match, phrase match, and exact match. We will explain what each match type means and how it affects the search terms that trigger your ads.

You'll also learn how to use negative keywords to exclude certain search terms from triggering your ads, as well as how to use keyword planner tools to find new and relevant keywords to target in your campaigns.

Whether you're new to Google Ads or a seasoned pro, this tutorial will provide you with valuable insights and tips to help you optimize your keyword targeting strategy and drive better results for your business.

So, sit back, grab a notepad and pen, and let's dive into the world of Google Ads keyword match types for 2023! Don't forget to like, comment, and subscribe for more videos on digital marketing and advertising.