Counterparts - Giselle Achecar - April 11th 2023

https://www.giselleachecar.com/

I’ve had a unique life. Though I’ve written tens of thousands of pages of stories (whether for myself or others), I’m not sure how I conjured the story I’ve actually lived. I’m an attorney, marketing executive, brand coach, chef, mom, environmental advocate, Zumba aficionado and Latina. All of those pieces of me and the experiences I’ve lived as a result make me who I am - an evolving creative creature on this glorious planet.

That picture of me embodies my essence. A dear friend snapped that photo during the product shoot for Gigi’s Organics, my organic Latin seasonings brand. I was euphoric, having achieved a creative milestone I’d dreamed about ten years prior. I couldn’t have launched Gigi’s Organics without having the skills gained from the successes and “failures” (opportunities for growth) along the way.

I love stories and they’re everywhere - in recipes, books, screenplays, legal briefs, social media posts, videos. Stories tell the world who we are, how we think, what we value. Throw in a flawed hero(ine), a compelling journey and a redemption arc, and I’m hooked. Because I feel human when immersed in that experience. Stories make me feel a part of something bigger than myself.

That’s why brand storytelling is the secret sauce for business growth. People resonate with stories that make them feel like they’re members of a community. They support businesses that support them.

I’ve had a diverse background across industries as varied as technology, healthcare, cybersecurity, media and entertainment, food, fashion and law, leading marketing teams at startups and Fortune 100 companies. I’ve launched businesses in media, food and biotech and even had three screenplays optioned by major Hollywood studios. I now use that knowledge to empower entrepreneurs to build and scale their brands by giving them the confidence and skills to create messaging that positions them to manifest their vision. That’s the impact I give people - helping them achieve their dreams.