Bud Light's Marketing Partnership with Trans Influencer Explained

In this video, ABC #news reporter Derricke Dennis explains the reasoning behind #budlight 's marketing #partnership with a trans #influencer that caused some beer drinkers to boycott the brand. A Bud Light executive shares their perspective on the partnership and the importance of inclusivity in marketing. This controversial move sparked conversation and backlash from some consumers, but also received praise from the LGBTQ+ community. Watch the video to learn more about the reasoning behind this marketing decision.