Personal branding strategies for LinkedIn

We discuss the importance of personal branding on LinkedIn, how to build a personal brand, create a catchy personal brand statement and engage the audience. LinkedIn offers a chance to connect with a global audience of over 750 million professionals, making it a great platform to showcase professional credentials and connect with peers, alumni, future employers and potential business partners. We cover how to create a visually appealing profile with a banner image, headline and personal brand statement. The use of action verbs, highlighting unique selling points, and featuring skills and experiences are emphasised while keeping the summary brief, simple, and engaging. We conclude with tips on posting and interacting on LinkedIn to build a following and make connections.

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