No Vaccine, No Food the Grocery Industry Agrees

Big Food is making its move into the “digital health space” as grocery chain giant Albertsons announced the roll-out of its “Sincerely Health” platform along with a new app where customers “can connect data from wearables, integrate prescriptions, design their diet and make telehealth or vaccination appointments.”

Albertsons, which includes other mega grocery chains such as Safeway, Vons, Shaw’s, Jewel-Osco, Acme and Tom Thumb, among others, is currently in talks to merger with Kroger, another mega grocery chain, which would give them 36% control over the grocery supermarket business in the United States.

Walmart, the largest grocery chain in the U.S., offers something similar, as they recently teamed up with Avanlee Care, which offers caregivers a similar platform integrated with Walmart shopping lists and pharmacy tools.

Your grocery purchasing habits have been considered very valuable data for decades now, with most major supermarkets offering things like “loyalty” cards that give discounts on grocery products.