Scandals cause Balenciaga to plunge in the ranking of the most influential brands

Balenciaga has left The Lyst Index, the ranking of the most influential fashion brands released by e-commerce and market analysis platform Lyst every quarter.

In the evaluation of the data for October, November and December 2022, released on Thursday (2), the Spanish fashion house lost seven positions in relation to the previous period and left the top 10. At the end of 2021, it topped the list in first place.
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The steep drop, Lyst justified, has to do with a series of controversies in recent months. Among the most notable are two - the first, her now-ended partnership with Ye (formerly known as Kanye West), who was publicly banned from the fashion world for anti-Semitic comments and accusations of inappropriate sexual behavior in a work environment.

And the second, and more serious, because of a campaign, questioned for its sexual connotation, involving children. In the images, minors appeared holding teddy bears that used implements similar to those of BDSM or sadomasochism, besides having a document of a US Supreme Court decision on child pornography in the background.

Documents about the Supreme Court ruling on child pornography in Balenciaga's campaign.

https://www.riotimesonline.com/brazil-news/miscellaneous/scandals-cause-balenciaga-to-plunge-in-the-ranking-of-the-most-influential-brands/