Technical vs Character with Jim Cosmas

Character Trumps Technical Skills!

We've been focusing so much on technical expertise when hiring technicians and installers, but here's the real deal: CHARACTER trumps everything!

CHARACTER! Yeah, you heard it right. It's time to prioritize character over technical skills. Ask yourself: are they a good culture fit for your organization? Can they represent your brand the way you want them to?

Will they gel with my clients? Can they show up every day, dressed the part, and ready to crush it? These are the questions that matter, because CHARACTER is what drives success in our industry!

You can teach technical skills, but you can't teach character. So start looking at character FIRST, and watch your team reach new heights!

Check out the video, and let's keep raising the bar for our industry!
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