Alissa Heinerscheid Bud Light’s VP of Marketing explains the strategy of using inclusive marketing
1 year ago
19
Alissa Heinerscheid, Bud Light’s VP of Marketing, explains the strategy of using "inclusive" marketing to promote the "declining" American beer brand to young people
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The Post Millennial Live
1 year agoVice President of Bud Light, Alissa Heinerscheid, explains why “inclusivity” is important when it comes to marketing, says she uses this strategy to “attract young drinkers”
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