The commercial that killed that fast food chain

I have been working on this video for like two years .I think about Mr Delicious at least once a week.He sells aluminum siding but also goes to Bora Bora with sex-workers?Maybe ?He's on his second marriage.He spend too much time at a bar called the rusty anchor.He is both effects and signals that he is wealthy while also being workers class? He also likes to read romance novels while eating rax?So I guess that what is in the suitcase?