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Google Ads BASIC Terms & Metrics You Must Know Before Starting a Lead Search Campaign (BEGINNERS)
2 years ago
15
Google ads
Google ads metrics
google ads tutorial
google ads terms
google ads leads
google ads marketing
google ads conversions
google ads lesson
In this Google Ads Tutorial I am going over a brief description of key terms, metrics, and formulas you must know prior to created a Google Ads Lead Search Campaign. I will cover the simple structure of a Google Ads Search Campaign. I go over Campaigns, Ad Groups, Ads, Assets, and key Google Ads marketing & sales metrics such as impressions, clicks, cost per click, cpc, conversions, conversion rate, and more. I also cover how to make estimates to determine how much you should bid as you MAX CPC as well as your target cost per conversion. I briefly go over keywords and keyword match types such as broad match, phrase match, and exact match keywords.
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