Know About Google Ads

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses and individuals to create and run ads on Google's search engine and its network of partner websites, known as the Google Display Network.

The platform uses a pay-per-click (PPC) model, which means advertisers pay each time a user clicks on one of their ads. Advertisers bid on specific keywords or phrases relevant to their target audience, and their ads are displayed to users who search for those keywords on Google or visit websites related to the targeted keywords.

Google Ads allows advertisers to create various types of ads, including text ads, image ads, and video ads and provides a range of targeting options to help advertisers reach their desired audience. Targeting options include location targeting, device targeting, demographic targeting, and more.

Google Ads also provides various tools and features to help advertisers optimize their campaigns and improve their return on investment (ROI), including conversion tracking, keyword research tools, and ad testing features.

Overall, Google Ads is a powerful advertising platform that enables businesses of all sizes to reach a wide audience and drive traffic, leads, and sales to their websites.